Owners of smartphones with Windows Phone 7 flood advertising

Microsoft has introduced an advertising platform Toast for mobile OS Windows Phone 7. Director of the company's strategy and business development Kostas Mallios (Kostas Mallios) stated that WP7 will become a "machine for the filing of advertising," says the blog edition Seattle Post-Intelligence.
Microsoft intends to offer its partners a new mechanism for dissemination of advertising messages. Thus, companies will be able to send the owners of smartphones news and reports about the shares directly on the start page devices.
Users can download applications companies, through which will be sent advertising messages. In this case the owners of smartphones will be able to opt out of receiving new messages. However, Mallios said that notification of new advertising messages will be displayed on the screen even when off the annex of the company.

Presentation of the advertising platform was made in the International Advertising Festival Cannes Lions (Cannes Lions), which runs from 20 to 26 June in the south of France. Fully Microsoft you can view the presentation here.

Mobile Platform Windows Phone 7 was brought to Microsoft head Steve Ballmer in February 2010. It is expected that the first smartphone based on WP7 will be available before the end of the year.